Consumer Magazine Digital Edition Primer for Media Buyers

ABC’s Gladys Searcy reviews the definition of consumer magazine digital editions, how ABC qualifies and audits digital editions and how they are reported on ABC statements.
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The Magazine Media Minute, brought to you by MPA — The Association of Magazine Media, showcases the various ways in which magazine media brands share their content with consumers across platforms: from the page, to the stage to the screen — digital and otherwise. NOW SHOWING: Popular Mechanics on the iPad
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